As our mission states that we want to empower our users to make data driven decisions, it is key for us to ensure our partners, customers, the end users, are involved in the design stages of our technology implementations. We achieve this by using a process called User Centric Design (UCD), which starts with a process of interviews, stakeholder engagements, focus groups, co-design workshops. We are only in business when our solutions meet the needs of our end user!